Brand identity design that makes you easy to recognize
Jingluo Digital designs brand identities, including a logo, color palette, typography, and guidelines, for small businesses and growing brands that need one consistent look across signage, social media, and the web. Our starter brand identity package starts at $1,650 per project, and a full brand identity system runs $3,750–$8,450.
- Starting at
- $1,650 per project
- Best for
- New brands, rebrands, and businesses with an inconsistent look
- You get
- Logo, color palette, type system, guidelines, and social templates
- Not included
- Paid font and stock image licenses (billed separately)
Your brand identity is the visual system that tells customers who you are before they read a word: your logo, colors, typefaces, and the rules for using them. When your storefront, website, and social posts all look different, you're harder to remember. We shape the core identity first, then extend it to where customers actually see it, from social posts and ad creative to your website and signage.
We're a design-led team, and brand identity is the foundation the rest of our work builds on. You'll work directly with the people designing your brand. Our team is based in Taiwan and works remotely, with live calls in your evening (US) or morning (Europe). Expect senior-level brand work at small-business rates.
This is a good fit if
- You're launching a new business, product, or brand
- Your logo, website, and social feeds all look slightly different
- You've outgrown a DIY logo
- You're about to invest in a website, social media, or ads and want a solid foundation first
What's included
- A brand review to clarify your positioning and audience
- Primary logo and secondary mark: 3 concepts, refined into 1 final design
- Final files in AI, EPS, SVG, and PNG
- Primary and secondary color palette
- Typography hierarchy and brand guidelines PDF
- 6 editable social post templates
- Full system: the identity extended to signage, website, ad design, and other touchpoints
Brand identity design pricing
Project prices in USD. Font licenses, stock imagery, and printing are billed separately.
Starter brand identity
From $1,650 per project
The essentials for looking consistent everywhere. Ideal for new brands and small businesses.
- Primary logo and secondary mark: 3 concepts, 1 final
- Final files in AI, EPS, SVG, and PNG
- Color palette, type hierarchy, and brand guidelines PDF
- 6 editable social post templates
Full brand identity system
$3,750–$8,450 per project
A broader system for brands that need their identity applied across more touchpoints.
- Applications planned around your brand's needs
- Can extend to signage, social, website, and ad design
- Exact deliverables and quantities confirmed in your quote
Prices are in USD. Paid font licenses, stock imagery, and printing are billed separately. Your final quote follows a scoping call where we agree on deliverables and revision rounds.
Prices last updated:
What affects the cost
Starter or full system
A logo with core guidelines is a smaller project than a system covering signage, web, and ad layouts.
Starting point
A brand-new identity takes more exploration than refreshing an existing logo.
Licensing
Paid typefaces and stock imagery add third-party costs, which we confirm with you before quoting.
Research depth
If your positioning and audience need to be clarified first, there's more up-front research.
Concepts and revisions
The number of concepts and revision rounds is agreed in your quote.
How it works
Discovery
We learn about your business, customers, competitors, and where your brand shows up.
Direction
We agree on positioning and visual direction before designing.
Logo concepts
We present three concepts and refine your chosen direction into one final logo.
Identity system
We build out the color palette, type hierarchy, and guidelines.
Handover
We create your social templates, plus wider applications for full systems, and deliver all final files.
Related work
See all case studiesTaichung bakery brand
Steady in-store sales, but a scattered online image and no reusable visual system. We rebuilt the brand identity and social templates into one consistent framework, then kept content flowing with a weekly calendar of short product videos and behind-the-scenes clips. Results: social engagement rate rose from 1.2% to 3.6%, monthly organic reach from 8,000 to 26,000, and the share of new in-store customers who found the bakery online from 12% to 31%.
Neighborhood pour-over coffee shop
A café with a compelling story and a tight budget. We redesigned its visuals and social templates so the team could keep using them on their own, alongside a steady content theme and visits from local lifestyle creators. Results: the share of weekend visitors who came specifically for the café rose from 20% to 42%, posts tagging the shop from 25 to 90 a month, and monthly Instagram follower growth from 120 to 380.
Brand identity design FAQ
How much does brand identity design cost?
Our starter brand identity package starts at $1,650, and a full brand identity system runs $3,750–$8,450 per project, in USD. The difference comes down to how many touchpoints the identity needs to cover. Paid fonts and stock imagery are extra.
What's the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole visual system around it, including colors, typefaces, layout rules, and guidelines, so everything you publish looks like it comes from the same brand.
How many logo concepts do we get?
Three initial concepts. You choose a direction, and we refine it into one final logo with a primary version and a secondary mark. Revision rounds are set out in your quote.
Do we own the logo and brand files?
Ownership and usage rights are confirmed in writing before we start, and final files are delivered to you at the end of the project. Fonts and stock images keep their own license terms.
Can you refresh our existing brand instead of starting over?
Yes. If your current logo has recognition worth keeping, we can refine it and build a clearer system around it. We'll recommend a refresh or a new identity after reviewing what you have.
What's included in a full brand identity system?
It extends your identity to more touchpoints, such as signage, social media, your website, and ad design. Every brand needs a different mix, so we confirm exact deliverables and quantities in your quote.
Do you work with brands in the US and Europe?
Yes. We work remotely and async-first, and our working day in Taiwan (UTC+8) overlaps with US evenings and European mornings for live calls. Prices and quotes are in USD, and we confirm scope, deliverables, and billing in writing before we start.
How long does a brand identity project take?
It depends on the number of concepts, revision rounds, and applications you need. We agree on the timeline when we confirm scope.
Not sure where to start?
Tell us what you're working on.
No formal brief needed. Just tell us about your business and the challenges you're facing.